Post by account_disabled on Dec 4, 2023 11:11:44 GMT 2
Likewise, the development of “ fake news ” and self-promotional information from brands influences the confidence of the French with regard to the content they read online. More than half of French people (53%) believe that most of the information circulating on social media is unreliable . Half (50%) are even worried about the fact that social networks do not control the information they consult.
While personal data is often given away in exchange for a promise of personalized content, 57% of French consumers consider publications of brand content on social networks to be irrelevant , compared to 32% Country Email List worldwide. Mobile payment and chatbots far from being popular Although very connected, the French are surprisingly wary of mobile payments.
Only 14% of them prefer to pay for their purchases with their mobile phone, unlike in China, where almost two thirds (64%) do. Connected Life 2017 also reveals that the level of acceptance of chatbots, increasingly used in customer service, is generally low in Europe (29%, compared to 39% globally). In France, 24% of individuals say they are ready to interact with this online discussion system. However, 42% refuse to accept chatbot as their sole customer service and say they need brick-and-mortar businesses to offer them offline customer service.
According to Kantar TNS: “ Currently, in our multi-connected daily lives, distrust of digital technology is gaining ground, particularly due to the fake news that circulated during the various electoral campaigns, particularly in the United States. Consumers, especially in European and North American markets, feel they have an unequal relationship with brands when it comes to data exchange. They want more optin requests from them, even if this will impact their comfort of connectivity speed, ease of use, etc.
While personal data is often given away in exchange for a promise of personalized content, 57% of French consumers consider publications of brand content on social networks to be irrelevant , compared to 32% Country Email List worldwide. Mobile payment and chatbots far from being popular Although very connected, the French are surprisingly wary of mobile payments.
Only 14% of them prefer to pay for their purchases with their mobile phone, unlike in China, where almost two thirds (64%) do. Connected Life 2017 also reveals that the level of acceptance of chatbots, increasingly used in customer service, is generally low in Europe (29%, compared to 39% globally). In France, 24% of individuals say they are ready to interact with this online discussion system. However, 42% refuse to accept chatbot as their sole customer service and say they need brick-and-mortar businesses to offer them offline customer service.
According to Kantar TNS: “ Currently, in our multi-connected daily lives, distrust of digital technology is gaining ground, particularly due to the fake news that circulated during the various electoral campaigns, particularly in the United States. Consumers, especially in European and North American markets, feel they have an unequal relationship with brands when it comes to data exchange. They want more optin requests from them, even if this will impact their comfort of connectivity speed, ease of use, etc.